Sending undifferentiated emails to everyone is an obsolete and useless practice. To meet the needs of the new tourist you need an effective database segmentation that keeps track of every piece of information you might have on your Guest (nationality, gender, period of stay, family composition, number of booked rooms, eating habits, etc).
Does it sound like rocket science? With the right tools it’s easy, possible and it will allow you to plan and automate your e-mail marketing activities.
With Bookingone® integrated e-mail marketing software you will be able to plan and automate your email marketing calendar, differentiating the email addresses in your database as you prefer. Loyal Clients? Potential guests? Choose your audience and create bespoke offers to increase sales probabilities!