Tourism is constantly evolving, following the changes of technology and buying behaviours of tourists. New ways of conceiving holiday and travel, aiming to experience and originality, where the tourist becomes the protagonist and, at the same time, the author of their holiday.
One of the leading tools of this revolution is definitely Google Hotel Ads, the new space of Google's that allows hoteliers and tourist accommodation operators to have a showcase for their business and directly sell their room availability on Google, appearing in the results of the organic search conducted by destination and brand.
But why use Google Hotel Ads?
1. To get a 360° visibility on Google: most user searches for accommodation are made on search engines. The most used search engine in Italy? Google of course, therefore by using Google Hotel Ads we can appear in search results on Google Maps, Google Flight and Google Destinations.
2. To be bookable anywhere: from desktop, tablet and smartphone. An aspect that is not negligible if we consider that mobile searches have overtaken those on desktop.
3. To increase direct bookings, organic traffic to our website and the quality leads. Those who search for our hotel or find us among the search results on Google will indeed have the possibility to contact us directly, by visiting our website or directly booking.
4. To appear before booking portals and OTA (Online Travel Agency) with a lower price.