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CRM Marketing

BOOKINGONE®'s Customer Relationship Management (CRM) allows you to effectively manage customer relationships as well as online and offline marketing campaigns. Thanks to the CRM, customer management is facilitated: the software allows BOOKINGONE® customers to organize clients' data, to filter and segment the customer base to build highly targeted communication models and to plan the activities effectively.

 

In synthesis, the activities performed by the CRM address the need to keep under control the range of actual and potential customers and consequently to increase the customer base and promote its loyalty. For this reason, CRM is an essential working tool for Hotel, Residences, Apartments, Campsites, Bed & Breakfasts, Agritourism facilities, Hotel Groups and Travel agencies: in the tourism industry, consolidating good relations and retaining customers loyalty is a vital competitive advantage.

 

Features
  • Feature List
     
    • Customer Management
    • Customer segmentation
    • Campaigns Models
    • Marketing Campaigns Management
    • Sales Activity Management
    • Diary Management
     
Benefits

Perfectly integrated with BOOKING ONE

  • It enhances the knowledge of customers, their analysis and their needs
  • It improves the management of the relationship with the customer
  • It allows you to create segmented and personalized communication campaigns
  • It facilitates access to research historical data of all customers and activities by the system operators

 

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